Our Philosophy

"For the better smiles of children." This page introduces the management philosophy Comomg holds dear, our 2030 Vision, and our manufacturing philosophy, "Our commitment to craftsmanship."

Comomg's Philosophy

For the better smiles of children

• With wooden toys at the core of what we offer, we convey and nurture the importance of independence, imagination, and connection, creating formative experiences of wonder.
• We continue to create one-of-a-kind products, leading the industry in raising and creating standards of value, and give back to our community and society.
• We regard all our employees, customers, and business partners as fans of our company, build relationships in which we can all be happy together, and pass on a richer society to the children who will shape the future.

In 2017, we changed our philosophy from "For better play for children" to the current "For the better smiles of children." We wanted it to express a breadth that the word "play" alone could not capture.

The smiles we mean are not only the smile a child gives the moment they pick up a toy. As children discover their own ways to play and become absorbed in it, they develop three strengths: independence, imagination, and connection. Children who can think and act for themselves, who can turn what they imagine into reality, and who care about others' feelings and connect with people naturally draw others to them, and their moments of happiness multiply. The smiles that come as a result are the "better smiles" Comomg aims for.

For those smiles, Comomg values two things. The first is to keep pursuing original craftsmanship found nowhere else, raising the industry's standards of value while giving the results back to our community and society. The second is to regard our employees, our customers, and everyone who helps spread the word about our toys as fans of Comomg, and to build relationships in which we can all be happy together. In this way, we hope to pass on a richer society to the children who will shape the future.

Three Strengths: Independence, Imagination, and Connection

Comomg believes that as children become absorbed in playing with wooden toys, three strengths grow within them.

Independence: the ability to think, decide, and act for oneself.

In play, children take the lead themselves: "I want to try it this way." Building up these moments nurtures the ability to think and decide for oneself. Even as adults, when we weigh different opinions and situations to make a decision, it is essential first to have a clear sense of our own center.

Imagination: the ability to envision, and the ability to give that vision form.

"If I stack it like this, maybe I can build it even higher." Picturing what comes next, then actually trying it and giving it form — this is the foundation of imagination. Not everything in the world has a fixed answer. To use a math analogy, it is the ability, when given a problem, to freely work out the equation and the answer on your own.

Connection: the ability to relate to others.

Playing with siblings or friends brings challenges that solo play does not, yet it also lets play grow far bigger. The joy of accomplishing something you could not do alone, and the kindness of caring for others — these realizations are the entrance to connection. Over time, this extends to nature, history, and culture, growing into the ability to value one's connections with many things.

To nurture these three strengths, Comomg values toys that have a single, simple and clear Pillar of Play. The idea of the Pillar of Play and actual ways to play are introduced on our "Play That Grows" page.

2030 Vision

Our 2030 Vision describes what Comomg aims to become by 2030 in order to realize our management philosophy.

Clothing, food, shelter, and play — a life filled with smiles and inspiration for children and adults alike

1. For a green and abundant future, let us strive to be people and a company that are kind to the Earth
2. Let us become a company that stands close to our community and is loved by it
3. Let us deliver toys to children around the world and aim for a society where play is taken for granted
4. Let us make things that are handed down from parents to children, and from children to grandchildren
5. Let us grow with the times and provide services people can trust
6. Let us deliver our best performance in an environment where we can work comfortably
7. Let us create a workplace where employees and their families can live healthy lives in body and mind and work comfortably
8. Let us build relationships of mutual respect and grow together
9. Let us become a company where everyone can choose and realize a way of working that suits them
10. Let us hold big dreams and create our own future
11. Let us become a company that, led by the next generation of leaders, keeps taking on challenges
12. Let us return fair profits to the future and aim for a business that lasts 100 years
13. Let us run a well-resourced business prepared for every kind of change

Manufacturing Philosophy: "Our commitment to craftsmanship"

Our manufacturing philosophy sets out the ideals Comomg's makers hold dear as they approach their craft.

~ Our thoughts and our creations, toward a rich future where smiles come full circle ~

Facing Our Skills

• We deeply understand our work, master the right techniques, and continue to uphold consistent quality and trust.
• We approach our work with responsibility and pride, honing our skills and senses and turning them into genuine confidence.
• Grounded in the basics, we keep building on ingenuity and improvement, leading to high-value craftsmanship.
• Never content with the status quo, each of us keeps striving to master ever higher skills.
• With the joy and fulfillment of making things as our starting point, we keep taking on challenges with a positive spirit.

Making the Most of Resources and Tools

• We understand and accept the characteristics of our materials, bringing out their best qualities to make things worthy of delivering to people.
• We use resources without waste, adapting to their condition so they hold value to the very end.
• We learn to use our tools correctly, leading to safe and careful work.
• We engage closely with our tools and aim to become craftspeople who can use them with mastery.

Creating Together

• We build trust through communication and nurture well-coordinated relationships.
• We aim to be workers who can convey tasks accurately and receive them correctly.
• Each of us pays close attention to our surroundings and reads the situation, aiming for an environment where work runs smoothly.
• We pass on the skills we have cultivated to those who will carry on after us.

Thinking of Those Who Hold What We Make

• We put users' peace of mind and safety first in every decision and take responsibility for what we make.
• Picturing the joy of those who hold what we make, we craft our products believing that rich sensibilities and curiosity grow through play.
• We aim to make things that are handed down across generations and loved for years to come.